Huawei unveils Strong phone chip in bid to topple rivals Samsung and Apple

Huawei Technologies Co. Ltd. intends to utilize artificial intelligence-powered features like instant image recognition to take on rivals Samsung Electronics Co. Ltd. and Apple Inc. as it launches its new flagship phone next month, a top executive said on Saturday.

Richard Yu, chief executive of Huawei’s consumer business, on Saturday revealed a strong new cell phone chip Huawei is gambling on for its forthcoming flagship Mate 10 and other high-end phones to provide quicker processing and reduced power consumption.

Huawei will launch the Mate 10 and its sister telephone, the Mate 10 Guru, in Munich on Oct. 16, Mr. Yu confirmed. He declined to detail new features, but the phones are expected to boast big, 6-inch-plus full-screen screens, tech blogs forecast.

Artificial intelligence (AI) built into its new chips can to make phones more personalized, or expect the activities and interests of the customers, Mr. Yu said.

As examples, he said AI can empower real-time speech translation, heed voice commands, or benefit from augmented reality, which overlays sounds, text, images and video on real-world pictures telephone users view in front of them.

Mr. Yu considers the new Kirin 970 processor’s speed and reduced power can translate into features that will present its telephones an edge over the Apple iPhone 8 series, set to be unveiled on Sept. 12, and Samsung’s range of top-line phones announced this season. Huawei is the world’s No. 3 smartphone manufacturer behind Samsung and Apple.

“In comparison with Samsung and Apple, we’ve got benefits,” Mr. Yu said in an interview during the yearly IFA consumer electronics fair in Berlin. “Users are in for much quicker [attribute] performance, longer battery life and more compact design.”

The company asserts its recently announced Kirin 970 chip will conserve battery life on phones by around 50 percent.

Huawei describes the new chip as the first Neural Processing Unit for smartphones. It brings together classic computing, graphics, image and digital-signal processing power that have typically required separate chips, taking up more space and slowing interaction between attributes within mobiles.

Most of all, Huawei intends to utilize the Kirin chips to distinguish its phones from a huge sea of competitors, including Samsung, who overpowering rely on rival Snapdragon chips from Qualcomm, the industry leader in mobile-chip design. Among major phone manufacturers, just Apple and Huawei currently rely on their own core processors.

The 970 was created by Huawei’s HiSilicon chip-design company and constructed using the most advanced 10 nanometre manufacturing lines of contract maker TSMC.

Courtesy: The Globe And Mail

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